Namaste & welcome!

This is a tiny website with very little space for words. So here's the short version about me and what I do for others:

I'm a copywriter and brand consultant.
I specialize in brand development and strategic campaigns. Powerful experiences where words, visuals and creative ideas play together in bringing brands and products to life.

Or even shorter: I help real brands connect with real humans.

I'm based in Berlin but work with cool clients & agencies worldwide.

Scroll down for a quick overview of a few selected projects. I'm happy to send you an in-depth portfolio, all you have to do is shoot me an email.

Recent projects

LYFA

Brand writing and tagline for global re-launch of renowned Danish lighting company.

Copy excerpt:

"From dark to bright and back again. Lighting a room is a delicate matter of creating and balancing the perfect lightscape – a complex interplay between light, the physical surroundings and your desired ambience."


Agency: e-Types

Office Club

Brand storytelling for Denmark's most exclusive workspaces.

Copy excerpt:

"How do we cultivate the ultimate work experience with a professional environment that fosters connections, conversations, and community?
How do we design a pleasant place for work – and a place that just works?
These were our founding questions. Office Club became our answer."

BLANK ATELIER

Brand writing for Swedish sartorial label, Blank Atelier.

Copy excerpt:

"These days, the constant chase of the next new thing seems passé. Out of fashion and out of touch. Aren't we ready for a renaissance of the classical virtues like sophistication, longevity, and impeccable style?"

Collaborators: Homework, Studio Tokant & Jacob Lindblad

Marimekko

Concept development, brand writing, case stories, and much more for the re-launch of marimekko.com.

Jorgobé

Tagline and core story for award-winning skin care brand.

Copy excerpt:

"... Inspired by its Nordic heritage, Jorgobé celebrates natural beauty aesthetics inside and out. From vegan ingredients to elegant sustainable packaging, less but better is the philosophy that brings everything together."

OTTO Copenhagen

Brand development, naming and strategic consultancy for online eyewear brand.

Design: TWENTY/TWENTY

Guéri

Full brand development and naming for precision skincare company, Guéri.

Project partners: Jacob Lindblad and Tokant.

Kompan

Playful copywriting for a playful brand. New brand book for global leader in playground equipment.

Agency: e-Types

BARK

Brand development and copywriting for sustainable burger joint.

Agency: Gottlieb & Co

Bang & Olufsen

Product and campaign copy for the bestselling Beoplay A1 bluetooth speaker.

Royal Unibrew

Brand development, concept and naming for Craft Makers Collective. A new direct-to-consumer e-venture within Royal Unibrew.

Tinder

Danish localization copy of European brand campaign for Tinder.

Agency: KemmlerKemmler

UZ Energy

Brand development, strategy, and communication for Chinese technology company.

Design: Jacob Lindblad

Bang & Olufsen

Concept development and copywriting for global ad campaign.

Agency: e-Types

Into This Place

Brand development, naming and copywriting for vacation rental company.

Design: Jacob Lindblad

LEO Pharma

Brand positioning, Tone of Voice and new tagline for global pharmaceutical company.

Agency: Gottlieb & Co

Bang & Olufsen

Campaign words for world product premiere at Salone del Mobile 2019.

Clever

Brand writing for Danish e-mobility company.

Agency: e-Types

BC Hospitality Group

Distilling the purpose and passion for Denmark's leading hospitality company.