Namaste & welcome!

This is a tiny website. With not a lot of space for words. So here's the short version about me and what I do for others:

I'm a copywriter and brand consultant.
I specialize in brand development and strategic campaigns. Powerful experiences where words, visuals and creative ideas play together in bringing brands and products to life.

Or even shorter: I help real brands connect with real humans.

I'm based in Berlin but work with cool clients & agencies worldwide.

Think we should talk? Can't wait!

Recent projects

OTTO Copenhagen

Brand development, naming and strategic consultancy for online eyewear brand.


Royal Unibrew

Brand development, concept and naming for new direct-to-consumer e-venture within Royal Unibrew.

UZ Energy

Brand development, brand strategy, visual identity & website for Chinese technology company.

Design: Jacob Lindblad

Bang & Olufsen

Concept development and copywriting for global ad campaign.

Agency: e-Types

Into This Place

Brand development, naming and copywriting for vacation rental company.

Design: Jacob Lindblad

LEO Pharma

Brand positioning, Tone of Voice and new tagline for global pharmaceutical company.

Agency: Gottlieb & Co

Bang & Olufsen

Campaign words for world product premiere at Salone del Mobile 2019.


Brand writing for Danish e-mobility company.

Agency: e-Types

BC Hospitality Group

Distilling the purpose and passion for Denmark's leading hospitality company.