Namaste & welcome!

This is a tiny website. With not a lot of space for words. So here's the short version about me and what I do for others:

I'm a copywriter and brand consultant.
I specialize in brand development and strategic campaigns. Powerful experiences where words, visuals and creative ideas play together in bringing brands and products to life.

Or even shorter: I help real brands connect with real humans.

I'm based in Berlin but work with cool clients & agencies worldwide.

Scroll down for a quick overview of a few selected projects. I'm happy to send you an in-depth portfolio, all you have to do is shoot me an email.

Recent projects

BLANK ATELIER

Brand writing for Swedish sartorial label, Blank Atelier.

Collaborators: Homework, Studio Tokant & Jacob Lindblad

LYFA

Brand writing and tagline for global re-launch of renowned Danish lighting company.


Agency: e-Types

Guéri

Full brand development and naming for precision skincare company, Guéri.

Project partners: Jacob Lindblad and Tokant.

Kompan

Playful copywriting for a playful brand. New brand book for global leader in playground equipment.

Agency: e-Types

BARK

Brand development and copywriting for sustainable burger joint.

Agency: Gottlieb & Co

Bang & Olufsen

Product and campaign copy for the bestselling Beoplay A1 bluetooth speaker.

Royal Unibrew

Brand development, concept and naming for Craft Makers Collective. A new direct-to-consumer e-venture within Royal Unibrew.

Tinder

Danish localization copy of European brand campaign for Tinder.

Agency: KemmlerKemmler

UZ Energy

Brand development, strategy, and communication for Chinese technology company.

Design: Jacob Lindblad

OTTO Copenhagen

Brand development, naming and strategic consultancy for online eyewear brand.

Design: TWENTY/TWENTY

Bang & Olufsen

Concept development and copywriting for global ad campaign.

Agency: e-Types

Into This Place

Brand development, naming and copywriting for vacation rental company.

Design: Jacob Lindblad

LEO Pharma

Brand positioning, Tone of Voice and new tagline for global pharmaceutical company.

Agency: Gottlieb & Co

Bang & Olufsen

Campaign words for world product premiere at Salone del Mobile 2019.

Clever

Brand writing for Danish e-mobility company.

Agency: e-Types

BC Hospitality Group

Distilling the purpose and passion for Denmark's leading hospitality company.