Namaste & welcome!
This is a tiny website with very little space for words. So here's the short version about me and what I do for others:
I'm a copywriter and brand consultant.
I specialize in brand development and strategic campaigns. Powerful experiences where words, visuals and creative ideas play together in bringing brands and products to life.
Or even shorter: I help real brands connect with real humans.
I'm based in Berlin but work with cool clients & agencies worldwide.
Scroll down for a quick overview of a few selected projects. I'm happy to send you an in-depth portfolio, all you have to do is shoot me an email.
Brand writing and tagline for global re-launch of renowned Danish lighting company.
"From dark to bright and back again. Lighting a room is a delicate matter of creating and balancing the perfect lightscape – a complex interplay between light, the physical surroundings and your desired ambience."
Brand storytelling for Denmark's most exclusive workspaces.
"How do we cultivate the ultimate work experience with a professional environment that fosters connections, conversations, and community?
How do we design a pleasant place for work – and a place that just works?
These were our founding questions. Office Club became our answer."
Brand writing for Swedish sartorial label, Blank Atelier.
"These days, the constant chase of the next new thing seems passé. Out of fashion and out of touch. Aren't we ready for a renaissance of the classical virtues like sophistication, longevity, and impeccable style?"
Concept development, brand writing, case stories, and much more for the re-launch of marimekko.com.
Tagline and core story for award-winning skin care brand.
"... Inspired by its Nordic heritage, Jorgobé celebrates natural beauty aesthetics inside and out. From vegan ingredients to elegant sustainable packaging, less but better is the philosophy that brings everything together."
Product and campaign copy for the bestselling Beoplay A1 bluetooth speaker.
Brand development, concept and naming for Craft Makers Collective. A new direct-to-consumer e-venture within Royal Unibrew.
Campaign words for world product premiere at Salone del Mobile 2019.
Distilling the purpose and passion for Denmark's leading hospitality company.