Namaste & welcome!

This is a tiny website. With not a lot of space for words. So here's the short version about me and what I do for others:

I'm a copywriter and brand consultant.
I specialize in brand development and strategic campaigns. Powerful experiences where words, visuals and creative ideas play together in bringing brands and products to life.

Or even shorter: I help real brands connect with real humans.

I'm based in Berlin but work with cool clients & agencies worldwide.

Think we should talk? Can't wait!

Recent projects

UZ Energy

Brand development, brand strategy, visual identity & website for Chinese technology company.

Design: Jacob Lindblad


Danish localization of European brand campaign for Tinder.

Agency: KemmlerKemmler

OTTO Copenhagen

Brand development, naming and strategic consultancy for online eyewear brand.


Royal Unibrew

Brand development, concept and naming for new direct-to-consumer e-venture within Royal Unibrew.

Bang & Olufsen

Concept development and copywriting for global ad campaign.

Agency: e-Types

Into This Place

Brand development, naming and copywriting for vacation rental company.

Design: Jacob Lindblad

LEO Pharma

Brand positioning, Tone of Voice and new tagline for global pharmaceutical company.

Agency: Gottlieb & Co

Bang & Olufsen

Campaign words for world product premiere at Salone del Mobile 2019.


Brand writing for Danish e-mobility company.

Agency: e-Types

BC Hospitality Group

Distilling the purpose and passion for Denmark's leading hospitality company.